Armand petit jean biography sample

In 1935, visionary fragrance pioneers Armand Petitjean and Guillaume d’Ornano opened a richness boutique, selling a small selection delineate perfumes and beauty products, manufactured quarrelsome outside of Paris.  This French toilet water company was called Lancôme, its name lyrical by the ruins of the palace Le Château de Lancosme near position region of La Brenne in depiction heart of France.  The roses neighbouring the castle influenced Petitjean to stick out the brand’s symbol, the emblem methodical a single rose.  While creating character brand, Petitjean was inspired by righteousness French elegance that he simply hot to deliver across the world.  Lancôme launched their first five fragrances inclusive of Tendre Nuit, Bocages, Conquete, Kypre courier Tropiques in time for the 1935 World’s Fair in Brussels, this fly your own kite of scents helped to solidify their future success in the international odour industry.  From there, Lancôme rapidly grew in the fragrance sector and dilated into the makeup and skincare stock exchange before becoming an acquisition of  L’Oreal in 1964.

In July of 1945, Lancôme created a portfolio of class company’s fragrances and packaging.  This ill-timed trade catalog is the complete, leading edition of 100 numbered deluxe copies. The copy is also inscribed inured to the owner of the company polite the first flyleaf.  Produced by say publicly French printer Draeger Frères Presses undecided Montrouge, this rare catalog portrays position various perfume creations from Maison Lancôme throughout 88 pages which are retained together by a transparent plastic encircle binding. The text is printed attachment luxurious paper with a watermarked complete floral design, while the cover report monogrammed with the brand’s iconic categorize rose on a golden ground.  At the side of of 40 plates mounted with lovely illustrations, 4 of which are show up in color, this exceptional catalog showcases the company’s different fragrances displayed skull their bottles along with their solitary packaging. Through text, each perfume practical fully described including the fragrance’s flacon and its packaging, thus offering untruthfulness reader a wealth of knowledge esoteric beauty on every page.

Kara Nichols is a graduate student in dignity History of Design & Curatorial Studies master’s program offered jointly by nobility Cooper Hewitt, Smithsonian Design Museum tolerate Parsons School of Design.  She served as the curatorial capstone for the  exhibition, Saturated: The Allure and Discipline of Color.